The Truth About the Blogging Industry
Today in class, we spent around three hours talking about the blogging industry. First and foremost, you must know that this is a subject something that fascinates me. More than fascinates, I am passionated about it. This is why I also became an influencer for the past two years of my life. But I am finally to change my title into something else, and work in the blogging industry from a different angle.
This movement of socialites who are able to make a follower go buy a face cream just because they said it is unreal on their skin is quite interesting isn’t it? As a blogger myself, I can assure you that we do not lie when we say a product is good. No bloggers wants to promote something that doesn’t work for them.
But let’s be real one second.
How many face creams can one promote? And how many followers will buy this face cream since there are so many face creams being promoted on Instagram and on online blogs! This is ironic I must say. Since I work in the field, I also get products, and promote them. I share products I love, and I get paid at the same time. My daily routine recently consists of getting packages, opening them and filming it. And let me tell you that it is all fun and games… until EVERYONE. DOES. THE. SAME. THING.
Let’s go back to basics just for a minute.
It is important to note the difference between an influencer and a blogger. An influencer is a term to refer to someone who has a social influence. An influencer has the power to affect the decision of purchasing a product of his followers. A blogger, is someone who holds an online website to create content there. The online platform can be used to promote products as well. Although both are really similar, an influencer doesn’t necessarily have a blog (He or she can only have an IG account), but a blogger is by nature an influencer.
I learned in class today that the term influencer has become a job title and social media a career path. And because of the rise of social media, everybody wants to become part of this movement.
But that truly bothers me.
Everybody poses the same, promotes the same, finds the exact same spots to take the exact same picture, everybody says the same thing too. “Oh my god guys, I am so excited to show you how I style this tomorrow, isn’t it so cute?” No one can disagree on this. I know this for a fact because I used to say the exact same thing when I received packages.
My point is, we are all trying to be real in this super fake industry. We want to show we have real followers, real likes, real comments, that we are real, that we are ourselves, that we have no filters, that we do things on real-time and to stay real, one again, and authentic.
Do you guys know what authentic means? From the dictionary, authentic is something that is made or done in a traditional or original way, in a way that faithfully resembles an original. But who came first? Who was the first original blogger? I’d like to find out because we are all copying it.
Authentic is to stand out. Authentic is to be different. Authentic is to be unique and original. And in this saturated world of influencers, being authentic doesn’t exist anymore.
It took me two years to realize how overrated the blogging industry actually is. New bloggers are craving the 1M followers and some will make it, but some won’t, and I’m sorry to break it to you. I truly hope something new will occur in the digital era for bloggers and influencers.
On that note, I want to conclude by saying that this article is by no means meant against all the bloggers out there. Because hey, I am one myself at the end of the day. I know exactly what this world is about and it is because I am so fascinated by it, that I want to explore it on a different angle. I will continue to create the same kind of content you see on Instagram, but I will now take a break off campaigns and focus on what I truly love to do, writing for fashion magazines and being a content writer.
I’d love to hear your thoughts on this guys, xx